Cultura y organización: ¿Estructuras multinacionales estandarizadas o adaptadas al contexto regional?
Resumo
Devido ao crescimento contínuo dos países produtores de tecnologia no continente asiático e sua necessidade de abrir novos mercados em regiões tão distantes como a América Latina, nos perguntamos se as subsidiárias dessas empresas globais deveriam ter uma estrutura e modelo de gestão padronizados e similares em todos os países onde operam ou se deveriam considerar características locais como sua cultura nacional e buscar uma congruência entre os elementos que compõem o sistema para que tanto a atividade econômica quanto a experiência profissional possam ser desenvolvidas com sucesso.
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