Reflexiones sociológicas del ciudadano consumidor en entornos digitales

Abstract

The article aims to generate a quantitative interpretation and sociological reflection, based on a hybrid framework, on the induction or optimization of consumer citizen and SME entrepreneur financial product choices within the contemporary societies' landscape, focusing on three constructs: i) citizenship, ii) society, social spheres, and action, and iii) control and consumption. This characterization and sociological approach are necessary to provide context for a reflection on the impact of nudges on choices in digital environments. In order to offer products and services on digital platforms, there would be an information architecture established by public or private entities, aimed at optimizing or inducing consumer choices. Therefore, there would be a relationship between these two actors—the information designers and the citizens who consume and choose offers in an optimized or induced manner.