Planejamento estratégico como fator decisivo para a sobrevivência da micro e pequena empresa: uma análise epistemológica
Abstract
SUMMARY
The objective of this monograph was to discuss the main theorists of epistemology and to create a link with modern strategic planning theories to try to understand the reason why although we have a vast epistemological material to help guide the actions of the entrepreneurs, mitigating the risks and showing the best alternatives to be followed, so many companies fail or are in an uncomfortable situation in relation to the market in which they operate.
Science has to be used as an ally of the human being, but as far as the business sector is concerned, entrepreneurs insist on using empiricism and intuition to run the business and only seek expert help virtually when the business is already going bankrupt.
Key words: Empiricism, epistemology, entrepreneurs, bankruptcy.
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